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Colocado por: Lusowine em Quarta, Junho 25, 2008 - 03:14 PM GMT
Sogrape, Portugal’s largest vineyard, has announced plans to triple its production in Chile in the next five years.
The company entered Chile’s market in February of this year when it purchased the Chateau Los Boldos vineyard in Requinoa, in Chile’s Region VI.
According to Ricardo Rebelo, Vice President of Sogrape and General Manager of Chateau Los Boldos, “Chateau had US$5 million in sales last year, and our plan is to hit US$15 million by 2013.”
To achieve that goal, Sogrape plans to invest US$7 million in developing human capital, restructuring its facilities, and building the Chateau Los Boldos’ brand name. The vineyard has also recently signed distribution contracts in the US and the UK, two important markets for Chilean wines.
Sogrape currently has no intention to buy new land in Chile and the company will continue to grow traditional strains of grapes like cabernet sauvignon, merlot, carmenere, and sauvignon blanc, while adding syrah to their portfolio. Rebelo said that they will also study the market potential for a typical Portuguese grape, “touriga nacional.”
Sogrape was founded 150 years ago in Portugal by the Guedes family, which still holds sole ownership. The company also has vineyards in Spain, New Zealand, Argentina, and Chile.
SOURCE: LA TERCERA
By Carter Koppelman
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